ISE Business Directory


Welcome to SMRS

We are a culture, brand and communications agency. Our team helps employers and educators across the UK and beyond find, keep, inspire and include people. By doing so, we change their organisations and the world around them for the better.

From marketing and brand campaigns to cultural consultancy, our work moves people. It informs decisions, opens doors and levels playing fields. It transforms life chances as well as organisational performance. And we’re proud of the difference we make.


“Working with SMRS for our RWE Early Careers campaign was a game-changer. Their in-depth analysis of our target audience, particularly graduates, was evident in the creative conceptual ideas they brought to the table. What stood out for us was not just their creativity, but how well they captured the essence of our company.

It wasn’t a typical agency collaboration – it felt more like great teamwork. We weren’t just clients, but partners refining and fine-tuning ideas together. With SMRS, we crafted a messaging framework that hit the mark – empowering young individuals to shape the future of energy, emphasising the meaningful nature of the work at RWE, and highlighting the strong sense of community support within our organisation. These messages resonate perfectly with RWE’s employer brand.

The end result definitely met our expectations, and the campaign effectively positions us as an employer of choice for Early Careers talents – thanks to the pragmatic approach of SMRS, who developed a customised and non-standard solution together with us!”

Madlen Krembel
Head of Global Talent Attraction, Recruiting & Early Careers

  • SMRS
  • SMRS
  • SMRS