Empowering the Class of 2020-21

Oct 28, 2020 | Attraction & marketing

Content provided by: MyKindaFuture

How can we help this year’s cohort of students who are at such a disadvantage? MyKindaFuture offers advice.

This year’s students are off to a rocky start. With no face-to-face events for the considerable future, and many courses being offered online only, being able to support students is a challenge.

The previous face-to-face work experience programmes, insight events and workshops are now fewer, delivered virtually, or gone altogether. So, what next?

As employers, there is a very real opportunity to stand out and make a difference for this generation of talent, who fear an uncertain start to not just their further education, but their careers in a post-pandemic, potentially recession-heavy climate. There are many ways you can show them they aren’t forgotten, or that activities aren’t postponed.


Using technology

By using an online engagement platform you can give school, college, or university students access to bite-sized learning content, quizzes, and activities to keep them interested.

At MyKindaFuture, we have seen a 92% completion rate with bite-sized learning modules on our platform Connectr, showing that this is key to maintaining their engagement with the content, and your brand.

The additional benefit of using an online platform is that then builds your own diverse talent pool, where you can see the results of your efforts, in real time.

Peer to peer virtual mentors, or ‘buddies’, along with chat forums, also enables students to connect with your current apprentices and graduates, and to get authentic insights into what their future careers could look like.

This therefore streamlines all your attraction and recruitment activities and ensures large volumes of students are supported and feel valued.


Non-live or blended work experience

When the world pivoted to digital, there was the initial fear that we would lose so much from not having face-to-face interaction at events, assessment centres, internships and more. Whilst we may lose some of the human connection, the benefits of this new virtual world are multiple for those in education.

Without the logistics and cost of delivering an in-person event, we can reach more students from cold spot areas, host larger events than ever before, and keep the work experience going all year round.

Online content hubs provide ongoing support, activities, and gamified learning modules that people can access at any time, from anywhere. Nocturnal university students or busy Year 13s can fit it around their workload and schedule, making them more likely to engage and creating a greater return on investment for employers.

In the week following lockdown in the UK, we saw a 127% uplift in traffic to our online learning platform, Connectr.

A recent work experience programme that we ran digitally for TCS, saw a guest speaker say, “For students to experience a real-world environment like this is priceless.” The importance of delivering such an opportunity during the pandemic that has seen so many students left disadvantaged, cannot be understated.

Truly, providing equal opportunity and access to work experience for all, whatever their background, is what we must continue to do.


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Tags: Covid-19


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